Clipped From News-Press

ShaffstallD Member Photo

Clipped by ShaffstallD

 - Florida Blue Sky, Sunshine and By BETTY...
Florida Blue Sky, Sunshine and By BETTY ANDERSEN 1 ' A vivid imagination and a sense of humor has resulted in the creation of a ; new business for Stanley W and Neltrude Sullivan of 303 W. Oregon, Lehigh-Acres". Lehigh-Acres". Lehigh-Acres". L The" ! Sullivans; escapees from the snow and 4 ice of 1 Chicago, 111.; ; plan ' to capitalize on such down to earth products as an ounce of i Florida, land, Florida- Florida- moonbeams ; and - a bit of "-; "-; "-; Florida sunshine, packaged to catch the eye of tourists. V ; Sullivan, who spent his life in ' sales, j advertising and."- and."- promotion is off and running , with - .his Unique. Services 'Company. i-The i-The i-The colorful little packages give a light touch to business ' as the : "Florida Blue; Sky", package . filled with bright blue candy pellets : proclaims, "When you cross the border into the State of Florida; you immediately' become ; aware that the smoe has rolled awav and the sky has : suddenly become ; deep blue. We are sending you this concentrated r a n u 1 a t e d package of simulated . Florida Blue Sky." Each package 'is like a finished postcard. The name and , address need ; just . be written - and the package is ready to be mailed. The imagination of Mr. and M r s Sullivan " included samples of Mosquito V Killer (two - blocks : that can be slapped together . on . the critters), ;, Hurricane , Dust (granulated sugar V to .; be sprinkled in s a - circle for protection) and Miracle Soil (a bit of genuine Florida soil).: One 5 imaginative "- "- bit of magic is the Rattlesnake Dust with T instructions r for use "First, determine the snake's intentions (a) is he planning planning to bite -you, -you, or (b) is he not?" There is a small Soil Being Packaged for Northern Tourists note saying 'Don't aggravate ; snake. This may cause . him to alter his original; in- in- : tentibns:" " - '- '- " The product will-be will-be will-be placed' to local stores, while the manufacturers measure the tourist demand. The company , slogan is, "We sell . Florida .., By The Ounce." Sullivan j; sports i a ; ,'tropical ; helmet bearing rAa- rAa- j label -V -V stating; "Tourist Hunter; He says, : "Let's face it . every; businessman in; Florida is a tourist .;. hunter i whether :i he admits it or not. From the xeal estate salesman trying to , sell a $50,000 home to the penny scale in 'front of the drug store', we are all trying ? to capture ; some ' of ' the tourist's dollars. And .why not? When over 22 million visitors will spend over $6 billion , in Florida this year. While some , tourist hunters may be reluctant to admit it,. I am proud to have a small part in making his visit more enjoyable.. Our slogan is allt'r in fun, selling Florida by the ounce . just might? help - sell; Florida by the acre. A , -. -. . '. , "This program could mean a great deal to Lee County," . Sullivan said. "These packages are assembled in the homes . of Lehigh . Acres residents' who actually, need,' additional income.. First,' preference for ; employments. goes to the physically handicapped handicapped and the elderly who can i work J. with Vtheir hands during - spare .' time. T Even- Even- tually, i hundreds j of '( local-residents local-residents local-residents may . be engaged in this work, with obvious effects, on the local economy.- economy.- In addi-- addi-- addi-- tion,? we v are t; buying .all possible supplies right here in Lee County. All printing; was done by a Fort Myers printer, the lumber , and ' hardboard panels : came from a Fort Myers supplier, metal bases for the display racks by , a North"" Fort - Myers y welder, woodwork by a local shop and , the silk screening on the sips ; by a Cape Coral sign; shop.- shop.- Naturally the Magic Sand and Miracle Soil came from Lee' County; About the only thing we have to.Timport" xtfrora New; Jersey) is the candy pellets. . And of .course we expect to import tourists from' all over the world. ,'tf ; How did - he : get; the idea of packaging these protracts: .Sullivan says, "With some people everything they touch turns to gold. With me, every- every- thing I ever touched turned to dirt or sand, so I decided' to simply package it and sell it.'. He figures the real test will come as tourists arrive in December-; December-; December-; and Januarys and quickly -notes -notes that ven the people who live in -Lee -Lee County will find the packages-: packages-: packages-: attractive enough to mail to their friends. r - , He designed the eyecatching stand he will put in various stores with the legend, f'Mail a package: of Flerida to thr Folks up Nawth.? j He plans to have his display in about 25 locations during the coming season.- season.- If sales results are - satisfactory during the ; test period, it is expected thaf distribution will be expanded ' throughout the state- state- .' o ' ;

Clipped from
  1. News-Press,
  2. 02 Nov 1969, Sun,
  3. Page 31

ShaffstallD Member Photo

Want to comment on this Clipping? Sign up for a free account, or sign in