Clipped From News-Press
American Tobacco Tries to Acquire Royal Crown Cola (Copyright N. Y. Timet Sirvice) . NEW YORK The American Tobacco Company announced Thursday it is negotiating to acquire acquire Royal Crown Cola Company Company in a $100 million transaction. transaction. American, Tobacco is the nation's nation's largest cigarette manufacturer manufacturer after R. J. Reynolds Tobacco Tobacco Company and had sales of $1,231,628,000 in 1965. Royal Crown, with sales of $54 million in 1965, is the third largest soft-drink soft-drink soft-drink manufacturer in the country country after Coca Cola, Inc., and Pepsico, Inc. If American Tobacco's latest planned acquisition is consum mated it will be on the basis of one share of its new convertible preferred stock for each share of the common stock of Royal Crown, which has 3,721,202 com mon shares outstanding.