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 - Travelers9 first stop: The More tourists using...
Travelers9 first stop: The More tourists using the Internet to plan their trips By ANNE MITCHELL The News-Press News-Press News-Press Florida's tourism industry, already battling a trend of shorter stays dubbed "soundbite "soundbite vacations" and lack of traveler loyalty, is now facing the vigilante consumer. ' He or she is heavily armed with a computer and modem and in search of trips promising promising novelty and new experiences. experiences. These sawy travelers want their airfare, hotel and meals all wrapped up in a handy package, and they want it at the lowest price possible. But while the Internet has empowered the consumer, it's also a great marketing tool for businesses that understand how to harness its power and avoid its pitfalls. Dr. Dale Brill, founder of sunsavers.com, a reservations Web site, told tourism professionals professionals at the annual Governor's Conference on Tourism in Orlando last week that 26 percent of Americans use the Internet daily. That's 64 million people. ' Florida ranks third next to California and Texas for highest highest Internet users, 1.7 million, according to the Department of Commerce, Brill said, addressing addressing an overflow crowd in one of the conference's workshop sessions. sessions. The Internet session was by far the most heavily attended of five workshops offered during during the three-day three-day three-day event. See TOURISM 2E I'mmY'1 "i""1 '''."' 1 1 . . ,1.. i. I ."' """ "' ' . " . i . - , Special to The News-Press News-Press News-Press PARADISE: The Naples Pier is just one of the many attractions that lure visitors to Southwest Florida. Competition for would-be would-be would-be vacationers is intense with the increased use of the Internet. Web

Clipped from News-Press08 Aug 1999, SunMain EditionPage 57

News-Press (Fort Myers, Florida)08 Aug 1999, SunMain EditionPage 57
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